Working as a part of CRO team to optimise conversion funnel for the product having a user base of 300k+ visitors per month through improvised user journeys 

Heat map tracking for user interaction and behaviour for product using Microsoft clarity and implement interface improvements

Collaborated with product management and CXO's directly to contribute to the direction of the product.

Created complete end-to-end user journeys

Help define new features for mobile app and create user interaction journeys

Design flows, prototypes, sketches, and UI for features.

Worked closely with the engineering team to ensure correct design implementation through structured design audits.

Working closely with Product and marketing team for all marketing and social media assets.

Worked with data science team and collaborated on inputs for AI product-STELLA 

Worked supporting the design needs of Marketing and/or Sales.

Worked with product managers to develop the strategy and rationale for features

Leading a team of 5 people for timely deliverables.